In the 1950s, fashion photography exploded. Magazines such as Harpers Bazaar and Vouge began featuring very high quality detailed photos depicting women and fashion in ways never shown before. The assumed "golden" era of vouge, the period established the idea of high fashion. This was the point were models began to become increasingly svelte and certain poses were cemented into popular fashion jargon. Photographers such as Richard Avedon, William Klein, and Frances Pellegrini helped bring this movement to light, and their iconic images exist still.
Richard Avedon was probobly the most well known of the last half century of fashion photographers. His photographs and portraits in particular helped difine the life and style of the time. His photographs appeared in Life, Vouge, Harpers Bazaar, and other esteemed publications.

Although lesser known than Avedon, Frances Pellegrini did her part in the fashion photography evolution. Playing with perspective and angles to a new and innovative degree. She used her photographs as a tool for social change and personal expression.

Together, William Klein and Avedon were known as the two main figures of 1950s fashion photography. Although Klein was originally trained as a painter, he gained his fame when he moved onto photography, particularly fashion photography. Known for his wide angle and telephoto lens, Klein's work is best known for its "ambivalent and ironic approach to the fashion world" and its "uncomprimising rejection of the then prevailing rules of photography".